2026 —
Brand & Digital Creator
Weight Watchers
Freelance support ensuring brand consistency across all email communications and optimized layouts for performance, readability, and responsiveness.
Programs used: Figma / Jitter / Adobe CC / Asana
Designed and executed multi-channel marketing and member engagement experiences for Weight Watchers spanning social media, email marketing, web content, educational resources, B2B collateral, and campaign creative. Collaborated with cross-functional and international teams to translate wellness-focused content into compelling visual communications, while developing scalable design systems and templates that improved efficiency, consistency, and brand impact across digital platforms.
Roles: Marketing Design / Animation Creation / Print Collateral / Cross-functional Collaboration
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During my time at WeightWatchers, I designed both organic and paid social media assets, focusing on creating visually compelling content that aligned with the brand's voice and goals.
Created eye-catching graphics that engaged the audience while effectively conveying key messages. In collaboration with the Social and Content Team, my work involved balancing creativity with data-driven insights to ensure the assets resonated with our target demographics, ultimately driving engagement and conversions across multiple social platforms.
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At WeightWatchers, I played a key role in designing emails and developing templates for the CRM team, focusing on streamlining processes and enhancing efficiency.
I created user-friendly, visually appealing templates that were easy to customize, which allowed the team to efficiently execute A/B testing and other experimental campaigns. This setup empowered the CRM team to quickly adapt their strategies based on test results, improving campaign performance and maintaining a cohesive brand experience. My contributions ultimately made the CRM team more self-sufficient, enabling them to run effective campaigns with greater agility and precision.
